But how many people actually read books on their PCs or Macs? I’ve tried it and it’s not nearly as comfortable a using an e-reader. People in the tech industry are bemoaning this as a bad sign, but it makes sense for B&N to focus their efforts on the platforms that people actually use to read e-books.
I had bought the original nook as my first e-reader and then graduated to the nook color once the e-ink burned through the screen. But after than, I switched to the iPad. Both the nook and Amazon’s Kindle have evolved into limited functioning Android tablets. To be honest, I suspect both products will eventually fall by the wayside. Why buy a tablet with limited functions that you can only read books from one retailer when you can have a fully-functional iPad or Android tablet with apps that let you read books from both Amazon and B&N? I don’t really see the point in owning either device at this point. E-books are still a new market and we’ll probably see more shakeups like this as time moves on and we eventually settle into some kind of standard.
So, B&N’s withdrawal from the PC and Mac market is another bump in the evolutionary highway of the e-book business, not the Armageddon people are saying it is. In fact, there will probably be some more growing pains as B&N and Amazon reevaluate their respective positions in the market.